4300%. According to the Direct Marketing Association, every dollar spent on email marketing should yield a 4300% return on investment. But are your efforts seeing that kind … [Read more...] about Email Deliverability – validation isn’t just for parking.
Now that you’re cleaning your list, let's talk about how to improve your email deliverability even further with staggered sending. (You are cleaning your list, right? If not, … [Read more...] about Reduce soft bounces with staggered sends.
A clean list is the key to effective email marketing. Email marketing is an incredibly efficient means of getting your brand in front of your target audience. Studies show … [Read more...] about Fuel your marketing automation efforts with a clean list.
Segment your lists - opens and clicks are a means to an end, not the end-game itself. At the end of the day, it's not about simply getting your call to action front … [Read more...] about Want increased deliverability, loyalty and revenue? Segment your lists.