A clean list is the key to effective email marketing. Email marketing is an incredibly efficient means of getting your brand in front of your target audience. Studies show … [Read more...] about Fuel your marketing automation efforts with a clean list.
Segment your lists - opens and clicks are a means to an end, not the end-game itself. At the end of the day, it's not about simply getting your call to action front … [Read more...] about Want increased deliverability, loyalty and revenue? Segment your lists.