Make the Most of Your Content: Marketing Pods Most marketers view content creation as a chore because when not used correctly, it can be. In a vacuum, constantly updating … [Read more...] about Make the Most of Your Content: Marketing Pods
Want to really piss off your customers and prospects? Try implementing a DoNotReply @ or NoReply @ from-address for your email marketing and customer … [Read more...] about Email Worst Practices – NoReply @ / DoNotReply @
"Marketing auto-what?" For those of us in the marketing world, marketing automation is a familiar term. You may not be using it yourself (yet), but you've likely run across … [Read more...] about What is Marketing Automation?
A complex and sophisticated marketing funnel does you no good unless you have the leads to fuel the marketing automation engine. The 3 tips below will help you improve your … [Read more...] about 3 Keys to Writing Top of Funnel Copy for Marketing Automation
4300%. According to the Direct Marketing Association, every dollar spent on email marketing should yield a 4300% return on investment. But are your efforts seeing that kind … [Read more...] about Email Deliverability – validation isn’t just for parking.
Now that you’re cleaning your list, let's talk about how to improve your email deliverability even further with staggered sending. (You are cleaning your list, right? If not, … [Read more...] about Reduce soft bounces with staggered sends.